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Diverging Strategies

As I reported recently, there is a move of some major tyre markets here in Europe to protect their routes to market by buying up wholesalers, in military terms a strategy that can best be described as ‘cutting them off at the pass’, effective but hardly original.

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Helping hand

News that Double Star, China’s mid-ranking tyre manufacturer on the world scale is to partner with Europe’s relative new boy Zenises in a new European joint-venture.

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