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Diverging Strategies

As I reported recently, there is a move of some major tyre markets here in Europe to protect their routes to market by buying up wholesalers, in military terms a strategy that can best be described as ‘cutting them off at the pass’, effective but hardly original.

Acquiring distribution is, not however quite the same as conquering minds and developing customer loyalty – something must have failed miserably to do this Zenises deal with Double Star is likely to head in another direction but what that will be is too early to say.

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